If you have read my articles or watched most of my videos you know that I have issues with spending your money with traditional advertising.  But when doing the right thing for my Hawaii based clients, I always take a look at my traditional options.

One of the most compelling things I see in radio is how the Salem Radio Group is positioned amongst its competitors.  What works for me on Salem Radio are two super niche stations which are its stations Hawaii Country's Station KHCM 97.5 and their Christian station, The Fish KAIM 95.5.

The power behind those two stations is that there is NO competition to that target audience from any other radio group in Hawaii.  For that, Salem Hawaii has its finger on a captive audience that has a powerful purchase base that advertiser can take advantage of.

If you're a media buyer in Hawaii or have done your homework if you buy for your own company, you understand the impact that super niche has.  The Fish 95.5 is obviously focused on delivering music and message that is supporting a way of life.  If your product or services are in tune with that way of life, this is a MUST BUY station.

Also, the listeners of The Fish are extremely supportive of products and services that give back to the community and therefore the interactive initiative that I teach is very powerful with this audience.

As for the Hawaii Country's Station KHCM 97.5, this is a HUGE market that many overlook.  With many listeners who are not quite ready for the oldies and are still looking for Pop/Rock quality with middle aged sensibility, KHCM 97.5 is the latest landing spot for these listeners.

The KHCM 97.5 demo is expanding faster into the mainstream listening circle but also includes a coveted demo; the military.  The country station has the highest military listener ship than any of the other radio groups.  So if your product or services focuses on military dollars or you are a product or service that supports the towns around the bases, this is a must buy also.

Funny, it sounded like I was pitching the station but I wasn't.  You know how I am about buying traditional media.  It has to be a call to action spot and most importantly, buy into a radio sponsored package like contests and events.  In almost all cases that will include extended value that might be print and TV.