Notions and thoughts about the changing environment in Hawaii’s marketing
For almost 7 years I have taken on clients as a social media strategist. Helping to create angles for the their social media approach for getting their initiative up-and-running has always been a blast for me but alas, I find that almost 70% of the people I have worked with have “stopped working out” and …
I have to say, I can’t tell you how stoked I am to hear that Gov. Abercrombie is calling for faster internet speeds in Hawaii from our internet service providers. Hawaii currently ranks 31 in internet speed in the nation but the goal of 1 gigabit might not be here until 2018. “We want to …
Getting lost in the world of posting content on Facebook as a business is becoming more obvious to me. The average personal profile has about 35 “likes” on business pages and soon, Facebook will compete with the Google+ tactic of Circles – separating business from personal in the streams. So how can you get the …
Without a doubt, each state in the United States is it’s own brand. It’s the mission of each states marketing team to constantly spin the reasons why you should either visit or come move your life and business to it’s location. But Hawaii has the most unique brand out of all the states. It’s a …
Enter the world of Brand Reputation Management! Review sites like Yelp have made their mark with crowed-sourcing reviews on business, possibly YOUR business. Did you get bad reviews, good reviews, disgruntled employee reviews, brand-mobbing reviews? Most people with businesses that have been Yelped are now understanding the power of peoples opinions; good or bad. From …
This is no real news to the HTA (Hawaii Tourism Authority) but to the new “click and mortar” companies opening in Hawaii, it might be one of the most overlooked targets of their marketing. The HTA’s challenge of trying to recover from a double digit decline in Asian visitors this year it doesn’t mean that …
