Getting lost in the world of posting content on Facebook as a business is becoming more obvious to me. The average personal profile has about 35 “likes” on business pages and soon, Facebook will compete with the Google+ tactic of Circles – separating business from personal in the streams.
So how can you get the best results out of a “call-to-action” post on Facebook? Build a Social Media Collaborative with non-compete businesses in your area. What this means is that you set up a promotional alliance between you and other companies in your area that can benefit from cross-promotions. Here’s how it works….
If you are a destination here in Hawaii, then form a social media alliance with a restaurant, food truck, surfboard shop or any other non-competitive business. In the case of being a destination, you don’t want to partner up with another destination unless they are two totally different experiences. However, competition for the travel dollar is still stiff so use your discretion.
Now in unilateral support of each other, cross promote events/deals/happenings on your Facebook business page and tag the business that is having the event. Not only does that brand the events, but it brands you as a supporter = feel-good campaign.