Hawaii SEO - Search Engine Optimization Tips

HAWAII Search Engine Optimization Tips The Basics
 

Search engines working their way from top to bottom as they crawl through your site will pick up most relevant information in the first paragraph of your web pages.  In your first paragraph, place keyword loaded information about your company.  But you do have to be cool about it because there is a possible penalty by certain search engines if your keyword density is to heavy or reads nonsense.

Your web header is at the top of the your web browser.  This is considered a real important place  to place keywords and phrases.  These positions are also know as H1, H2, and H3 tags.  Bummer is that this may not work well with CSS sites (Cascading Style Sheet ).  But if your site designer has your site running CSS, Make sure your designer defines these tags in the CSS instead of creating headline tags with other names.

I like to call this keyword blogging of sorts.  Once you have you series of particular keywords and phrases, write some new pages that contains these keywords and add the to your site.  For example, write up a weekly newsletter about your company progress and be sure to place your selected keywords/phrases in the body of the newsletter.  As well, you can re-purpose this newsletter for all of your customers who have signed.  As you create more pages on your site with the chosen keywords/phrases, the search engine bots will have more information to collect.  But beware of the density of your keywords in each page.  As these pages are brought up on the search engines people will visit and you'll want your articles to make sense.

Most personal web designing software has a setting called "page properties".  When you go into your page properties you will see an area where you can place a page description and important meta-tags.  Try to hit the bullet points of your company in the description but keep real short. Also, don't load it with keywords where this might not work well for you. And for your meta-tag section obviously but your keywords and phrases there.

Use Keywords in Hyperlinks

 Search engine bots think that active links has more important information that plain text placement.  Another way to get search engines to recognize keywords and phrases is to create active hyperlinks on your web pages that has your keywords or phrases. So when naming your links as you build your site or in your activated hyperlinks, you might want to do the following to better your chances:
  ~www.examplebla.com/my_keywords_.html~
 

Google, Yahoo, MSN, AOL Search, and Ask.com have real easy submission pages for you to submit your URL.  You want to focus in on the top search engines and do the submission yourself so you can see the process (takes about 2 minutes).
Another cool thing about these top sites is that they too feed search content to the other main search engines and portal sites.  As far as mass-submitting software and, I suggest to stay away from that so you can learn about the process of search engines unless you don't have the time and you have a on-site webmaster.

Look for link directories that are focused on your industry and submit your link.  Even if you belong to other trade associations and networks, see if you can submit your link with the. You may even have to pay a bit but this is a sure way to boos your PageRanking.  Beware of directories that solicit you for "upgraded listings." Unless a directory is widely used in your field, your premium ad won't help  but the link itself will help boost your PageRank and hence your search engine ranking. Marginal directories come and go very quickly, making it hard to keep up. Don't try to be exhaustive here.

Naming Images Is Just as Important

You might have noticed that now when you search on Goggle, you now have a series of choices in how they deliver the results.

When you name the images that you create for your website, try to name them with the same keywords that best describes your product.  For example, if you're selling red ukulele's as a product that is sensitive to your keywords, then save the image as red-ukulele-1.jpg.  The search engine will see that and will place them in the "image search" section of their engine.