Advanced Media Marketing - PMG International

Find The Hole And Fill It!

Many companies release products, services, education with the intent of being better than the other guy.   Ever look on a store shelf and see how many bottles of  aspirin there are?    What they might do is distribute the product with different color bottles, tag phrases, combo remedies and so on; they are just going for a piece of market share.  Obviously companies thought that they could release aspirin products with marketing strategies that could take some of the marketing share considering we're talking about millions of dollars.

Now you go to just about any corner of a major intersection and you will see a minimum of 2 gas stations sometimes even 3.  Let's look at how they "fill their holes"  for the consumer.

• Gas station one is the cheapest and only accepts cash with nor frills; just a guy in a box taking your money.
• Gas station two is a few more cents per gallon accepts credit cards and even has a few snacks at their quick mart.
• Gas station three is the most expensive, takes credit cards has a full blown convenience store and a car wash with complimentary air and water.

Each one of the gas stations are going to affect the consumer based on their needs not the quality of the gas they buy.  You need to approach your company marketing and positioning the same way.

You need to find the hole and fill it.  Look at the companies that are your competition and look for holes in everything from their site design to advertising tactics.  Look for product design flaws, construction materials etc., and develop your company and products by filling the holes you found from your competitors products.

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