Advanced Media Marketing - PMG International

They Said WHAT About My Company?
 

As powerful of a tool the internet can be for blowing up your company so can the same  be said for breaking down your company.  Buzztracking or Brand Monitoring is when you do research on what people are saying about your company.

A good way to buzztrack your company is to type not so typical search phrases.  Let's say your company name is ABC Gum and you want to do some random searches on what people might be saying about your company.

If you just type in ABC Gum then most likely the search engine is going to serve up keyword and SEO related information......pretty generic.  But if you type in more of the normal chat like "ABC Gum sucks because" or "ABC Gum is the best" then you are more likely to get results served up to you based on blogs, forums, articles and web 2.0 type discussions.

This is a great way to learn about what the public is saying about you.  Though everyone has an opinion, if you read things on the site that you might actually be an issue with your company and it's something that you can address, then you're ahead of the game.

Buzztracking is a great way to affect new PR as well as damage control.  If you find articles that people are talking smack about you, you can address that with that person via the forum, blog responce or type of post.  If you handle that issue in a public forum it shows integrity and other will take notice.

Buzztrack your company often and keep an eye on what people are saying.  This is a great way to stay sharp and even grow your company.

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