Advanced Media Marketing - PMG International

Is Marketing Really Warfare?

Ah, the terms that we hear in marketing like tactics, strategies, guerilla marketing may ring an image of war.  In a way, I guess without any sugar coating, it is.

Though I might talk about the softer side of marketing with my clients, the truth be told it's still about out-smarting the other in your field of business.  Yep, plotting a strategy, utilizing tactics to close the deal before the other guy does.

The warfare that I'm talking about is with your competitors.  To gain the confidence of the consumer and take them to the big close.  Whether it's corporate or start-up companies, marketing is war.

Now when someone quotes you a price for anything the first thing that we do is usually go to the internet and hit the search engines.  As soon as we type in out search topic we have started the war, then we get served up thousands of pages and the battles start. 

Why do we make the choices we do when we round off what we think is the best information?  Is it because the site had cool stock photos that everyone else is using?  Is it because they used good looking, slender and fit people in their site presentation?  Is it the price point flare ups of "hurry up and get it now and save"?  Do they say that they are the best, award winning, blue ribbon winners of service? All of these are old ammo in a new war because everybody is doing it and the consumer has new armor against it!!

Today's marketing war is being fought on the fronts of reality.  What's currently going on in the socio-economic environment is causing more of the consumers to go with companies that understand what you're looking and not forcing the issue to close the deal.

The old salvos of in-you-face marketing are falling on deaf ears.  Joe consumer is now moving towards the "how do you make me feel while I'm about to buy your product" emotion.  The new weapon of marketing from on-premise to internet is comfort.  Making the consumer feel comfortable about them giving you their money. 

Most marketers that would read this might say that I'm going to fail with this attitude, but ask any marketer who they buy from and it's going to be the company that they have a good relationship with via first impression.  The info the got  on the site delivered the buzz they were looking for before they bought the product.

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