Hawaii Restaurants and using Social Media – The Power of Visual
Almost every restaurant in Hawaii has a social media presence. Facebook, Twitter, Instagram and vine are being used in all of my restaurant campaigns. The power of social media is in the visual, especially in the F&B industry. Here are a couple of things you can do to get your social media heated up if your a restaurant or bar.
If you are a bar or a restaurant that has a bar your video presence can be huge if you use video. At almost every restaurant there is a house special drink(s). One of the easiest ways to get strong SEO/SMO presence and organic viral spin is to shoot video of your bartender making the house special. Below is a video I shot for Just Tacos in Ko’olina. As for the power of the video – search Just Tacos in Hawaii and you should see this video in the top 10:
Another example is what I call “The Story”. One of the restaurants I helped brand online is the famous Micelis Italian Restaurant in Studio City/Universal City Hollywood. The restaurant has been in business since 1949 and there as great story behind it – Do you have a story behind your restaurant? You should tell it!
Finally, using the image world. Another great example of a restaurant using their social media correctly and not overkill is Planchas Tacos in Beverly Hills area. Pete from Planchas makes sure that your mouth is watering with updates on his menus to night specials that feature solid pictures of his food. Check out his Facebook page for some ideas.