Hawaii Music Marketing and Social Media

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Though I now spend my later years in Hawaii with my family and enjoying new media marketing, most don’t know that I’m a semi-retired music producer.  Understanding the power of the internet in the late 90’s brought me to this place where I now help Hawaiian artists market their music.

The music of Hawaii has the most amazing branding it can ask for – Aloha.  The sound of Hawaiian music is etched into hundreds of millions of people and they will always crave more – it’s a memory trigger to a wedding, romance, vacation and so on.

But now that the CD is all but gone it’s up to the indie artist to do all the work…..and it can really suck if you don’t know where to start.  The tools of music marketing online are huge but I find that the legacy Hawaiian music artists are getting stuck behind the spin.

This video below is a quick tip on how to use YouTube and the power of keywords to promote your music.  Whether it’s a slide show or an expensive video, how you title your upload can make all the difference.  The band is Kapala – an amazing band of Hawaiian musicians that has an amazing sound and legacy.  This is how I approached their first release from the debut CD

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