Advanced Media Marketing - PMG International

The Campfire Complex - Web 10.5!
My Rant About Marketing

The reason why I got onto marketing was because I believed that I found a way to get people to come together for a common cause; music.  You can't force people who don't like a type of music to buy it; it's too personal.  But you still had to move the artist in a position to be exposed and that took marketing.  So I did what I did and people started to call

After successfully working the new face of music, I thought I could use the same method in the real business world; how naive.  But not because I was new, but the business world was old.  The number one phrase I still get - "I don't get it".  Reminded me of the music industry when mp3's came around.

As I cruised through the web for more information about business marketing, I went to what I thought was a logical case study.  I studied how marketing consultants marketed themselves; trippy to say the least.  Old school mailing list hoppers with constant half-ass leads so you can buy the other half seems so lame but I guess it works.  Then I find pages of companies that will sell you books, DVD's Tele-Webinars that will teach you to become a world class marketer for only $99.99....WTF!

After reading, seminars, videos and so on I realized that I was getting caught in the marketing cycle that I actually fought when working with the music biz. It's a real bitter pill to swallow when you know that the image one gets from being marketed is that of scientists hovering over a person, dissecting the human spirit and looking for weak spots to exploit. Terms like behavioral patterns - emotional appeals (fear, pain, anger, joy) - cultural movement - subliminal perception and so on, leaves me with a bitter taste of physiological cannibalism based on greed.  Ha, but I guess it part of the gig, right?  For them it is.

As of today, I see marketing still approaching the new model with an old attitude of exploiting existing organic online communities that they can't control.  While that's happening, as we speak, a new home-grown marketing method is creeping in like water into the cracks of a stone = shatter.  They don't have a clue.

The world is different now.  What was once a method based on myopic delivery (traditional distribution) is now uncontrollable.  There was a time that a marketing movement had a shelf life of maybe 3 years but now it's more like 3 minutes.

Top marketing people/companies/firms are only now getting what I have been teaching for 6 years with the new music industry marketing model called the Endorsement Deal.  No trick diagnostics, no focus groups, just giving what I thought I would want if being engaged by an artist after being exposed to their music.

So all that being said, I went back to my roots and decided I need to think WAY out of the box and trust my intuition with a bit of marketing 101.  So here it is, Campfire marketing; Walk into the light - it's going to be a bonfire!  The goods will become the marketers without interference. Like I say in my seminars about Advanced Media Marketing, "Today the roll has flipped.  Who's telling a better story, the consumer or the marketer"?  Have you figured out what it is yet?

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