Advanced Media Marketing - PMG International

Snack and Stick'm

Since the advent of the internet as an extension of business the importance of measurement was paramount.  The term "hits" was the big one at first.  Of course, many didn't really have a clear understanding of what that really was until the definition of unique visits came into play.  You know, hits = file delivery whereas unique visitors was just that.

The next form of measurement was the page views or page load.  That was much more reliable form of seeing what people were doing on the site therefore positioning pertinent info based on visitor page view patterns.  Now the latest form of measurement is "stick time".  Obviously talking about how long a visitor stays on your site.

The term "snacking" is used for describing how most people look at your information.  They, more or less, troll around on your site and snack off of your content.  You know what I'm talking about don't you?  Read a bit and if it doesn't give you what you're looking for you go to the next bit of info.  Now you know what I mean about Snack & Stick.

An example of snack and stick is at the site one of my clients RainChains.com. The story about RainChains.com founded by Garm Beall is fascinating and very motivating for those of you who are start-ups.  It was Mr. Beall's answer to my question of "how the hell did you make this happen?" that lead me to my Find The Hole And Fill It theme in my seminars.  I can tell you more about that but I'm going to stay with the Snack & Stick issue for this blog. 

RainChains.com is already the #1 provider of rain chains in the world.  Starting up as a strictly site-driven company in 2002, they have already got the machine well oiled.  However, in speaking with Mr. Beall about new possibilities using my AMM spin, he agreed to run with it for a test ride.

So, I developed a non-intrusive product video (about 2 minutes long) for his site and popped onto his front page.  The iSpot on Rain Chains was constructed to give first time customers the full understanding of the products function as well as an artistic presentation of options before snacking through the rest of the site.

Since the video was launched in December 2007 the views are around 23,248 as of the date of this blog (6/2/09).  Attached to the player is a "tell a friend" function that activates viral marketing options which according to Mr. Beall, people are doing.

"The reaction to the video is great.  With the casual introduction of our product via streaming video, people are getting the opportunity to see rain chains in action which is bringing people deeper into the site for more information with a strong flip to sale ratio (conversion)" says Mr. Beall. 

Advanced Media Marketing Snack and Stick completed.

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